In 1984, Roland D. Benjamin co-founded ABRA Auto Body. Located in Fridley, MN, the first location featured modern high-tech equipment, a highly trained staff, and a clean, customer friendly environment. From the first day, ABRA’s team set out to provide quality repairs and superior customer service.
ABRA originally was an acronym for Auto Body Refinishers of America, but we called ourselves ABRA Auto Body. In 1989, we added the auto glass operation and became ABRA Auto Body & Glass. Today, ABRA stands for Auto Body Repair of America. ABRA’s approach to business quickly earned the support of vehicle owners and major insurance companies. This near-instant validation of ABRA’s business model led to the opening of a second facility only eight months after the first shop opened. By 1992, ABRA continued to add auto body repair services. Paintless Dent Removal (PDR) offered consumers a viable alternative for low-cost repairs involving dings or dents commonly known as “parking lot rash”. ABRA’s Paintless Dent Removal Division became a significant part of ABRA’s annual sales. With the rapid acceptance of PDR, ABRA created a traveling “Catastrophe Team” to support vehicle owners and major insurance companies after severe hailstorms.
ABRA has continued to open new locations. Financially sound, the company funds growth primarily from operating profits. Each new location champions ABRA’s get the job done Right the First Time, On Time® mission.